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Monthly Archives: February 2016

5 Strategic Approaches to Lead Generation

As we dive further into the New Year, the prospect pipeline might be looking a bit low — Time to generate some leads!
Shotgun approaches to marketing risk being expensive, time-consuming and nonproductive. They also fail to distinguish your firm in the market. “It is never a matter of just buying a list,” says Robert Sofia,…

Top 15 Prospecting Tips To Acquire More Customers

Is cold-calling a thing of the past? And if it is, how else do you find new customers?
Prospecting is often considered the top challenge when it comes to growing a business.
If you’re relying on cold-calling, it can be awkward and unproductive.
A new way of looking at cold-calling is not doing it at all. Instead, marketers…

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